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LEARN MORE ABOUT SOCIAL NORMS

Social norms are those behaviors or beliefs in a population which are widely held, or widely practiced, among the population.  Using Social Norms can be a powerful tool to to change or reinforce behaviors.  For example, it is now common for most of us to wear seatbelts--so providing data about how many of us do wear seatbelts reinforces the social norm.

For our youth, reinforcing the idea that a majority of our students DO NOT USE substances helps students to not use substances.  For example, in Telluride, a majority of our middle school students do not use alcohol (or marijuana)-yet, the perception of students is that a majority do use.  By sharing the fact that 90% of middle school students do not use alcohol helps to reduce the misinformation and empower students to not use themselves.  And we know from our surveys that 97% of middle school students did not use marijuana in the past 30 days! 
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  • Home
  • About Us
  • Upcoming Events
  • Get Involved
  • Info & Resources
  • Campaigns & Projects
  • Positive Youth Development
  • Healthy Kids Colorado Survey
  • Don't Feed The Cubs
  • Social Norms
  • Risk & Protective Factors
  • Leaf No Trace